Valspar - DIY Color Social
Dive into our collaboration with MONO and Valspar, where we brought to life 9 unique concepts across 60+ assets for Valspar's social media channels. Rikshaw Films curated and managed a talented team to make this ambitious project a reality. Explore some of our top picks below!
Chipfetti
Viewfinder
Chip Book
Dip
Imagination
Rapid Inspiration
Once MONO pitched their ideas to Valspar, it was time to make them real within budget constraints. Led by director and VFX Artist Kyle Franke, we worked together to refine concepts that would connect with Valspar's audience. Using editing tools like Resolve and After Effects, alongside Houdini and Flame for special effects, Kyle added his touch to each concept with precision.
Filmed on ARRI Alexa 35 with ARRI Ultra Primes and Fuji GFX Medium Format for stunning visuals, every detail was meticulously crafted. Highlights included creating "chipfetti" using Houdini and intricate rotoscoping with Flame.
A Note from Director Kyle Franke-
As the curtains close on this chapter of our creative journey, I'm filled with gratitude for the opportunity to bring Valspar Paint's vision to life. Through collaboration, innovation, and unwavering dedication, we've crafted a series of social assets that capture the essence of the brand while engaging audiences in a meaningful way. Here's to many more adventures in the world of creativity!
Client
Valspar
Agency
Mono
eXECUTIVE Creative director
Dave Bullen
Creative director
Sara Jean
art director
Christopher Howe
Director/Edit/VFX/3D/Animation
Kyle Franke
Director of photography + stills
Scott Regan
EXECUTIVE PRODUCER - Rikshaw
Jodi Hemann
PRODUCER - Rikshaw
Dominic Howes
INTEGRATED pRODUCER - MONO
Jakk Beckett
Account Supervisor - MONO
Lisa Evanson
Color
Scott Regan
Editor
Mike Turner
