Bind on Demand Healthcare
Seeing quality health care becoming increasingly out of reach for the educators he oversaw, Cumberland Superintendent Dr. Barry Rose took a leap of faith on Bind Healthcare - foregoing raising insurance premiums and instead increasing salaries.
This film explores how his bold move paid off in providing valuable security to his staff as well as embodying how much their wellbeing mattered to him personally.
Client
Bind
Agency
Riva Partners
Creative dIRECTOR
JMatt Keil
Director
Dominic Howes
DP
Joel Weber
Editor
Joel Weber
eXECUTIVE PRODUCER
Jode Hemann