This video series documenting the making of Cheerios is another example of successful collaboration with our friends at Zeus Jones and Cheerios. We followed along as raw oats made their journey from small Canadian farms down to the mill in Minneapolis, and on to cooking and boxing in Iowa. 

Creative Director - Rachel Hardacre
Directors - Dominic Howes & Joel Weber
Camera - Joel Weber
Editor - Carlos Lamas 
Writer - Dominic Howes