From Oats to O's  The making of Cheerios

This is the story of how Cheerios are made. We followed along as raw oats made their journey from small Canadian farms down to the mill in Minneapolis, and on to cooking and boxing in Iowa. 

Production Company
Rikshaw Films

Director Dominic Howes
Cinematographer Joel Weber
Producer Jodi Nelson
Editor Carlos Lamas

Agency
Zeus Jones

Creative Director Rachel Hardcore