This is the final installment in a 3-part video series that we've created with our friends at Zeus Jones for Cheerios and The Family Breakfast Project. The video tells the story of the Bradbury family and their experience using the Family Breakfast Project. We created a 2 minute cut as well as a 30 second version. 

Creative Director - Elias Martinez, Rachel Hardacre
Directors - Dominic Howes & Joel Weber
Camera - Joel Weber
Editor - Dominic Howes, Joel Weber
Writer - Dominic Howes


We produced this short doc-film as an online feature to support a Cheerios Super Bowl TV spot. Our video tells the story of the Murphy-West family who started a website to support the millions of multi-racial families in America. They were inspired to create the site after Cheerios ran a TV ad featuring a multi-racial family, and Cheerios ran a sequel to that ad during the 2014 Super Bowl.

This is the first installment in a 3-part video series created with our friends at Zeus Jones for Cheerios and The Family Breakfast Project. Read more about it in this post by Fast Company.

Creative Director - Elias Martinez
Directors - Dominic Howes & Joel Weber
Camera - Joel Weber
Editor - Mike Turner, Dominic Howes, Joel Weber
Writer - Dominic Howes

This is the second installment in a 3-part video series created with our friends at Zeus Jones for Cheerios and The Family Breakfast Project. The video tells the story of the Mokosso family and their experience using the Family Breakfast Project.

Creative Director - Elias Martinez, Rachel Hardacre
Directors - Dominic Howes & Joel Weber
Camera - Joel Weber
Editor - Dominic Howes, Joel Weber
Writer - Dominic Howes