TRADITIONAL MEDICINALS  When She Has a Bike

Under the wing of Minneapolis based agency Haberman we traveled to India to create two films highlighting the amazing work of the Traditional Medicinals Foundation. The first in the series tells the story of how a simple bike can have a profound impact on a girls life. To accommodate the vast distances between families and secondary schools, the project has provided nearly 300 bicycles mostly to girls to help keep them in school longer and improve the status of the community’s impoverished youth.

Production Company
Rikshaw Films

Director Dominic Howes
Cinematographer Joel Weber
Producer Jodi Nelson
Editor Joel Weber

Agency
Haberman

Creative Director Jeff Berg
Copywriter Beth Kinney