LIBERTÉ  Grado Labs

In the Fall of 2016, Rikshaw Films was hired by agency Zeus Jones to produce four films for the organic yogurt brand Liberté. All of the stories grew from a core idea that life is better when you choose to embrace what inspires you, even if that means taking a leap of faith or rejecting what the world thinks you should be.

This story focuses on Jonathon Grado and his family’s legendary headphone company, Grado Labs. Jonathan followed in the footsteps of his father and great-uncle to join the family business, but it wasn’t always meant to be.

Production Company
Rikshaw Films

Director Dominic Howes
Cinematographer Joel Weber
Producer Jodi Nelson
Editor Mike Turner

Agency
Zeus Jones

Creative Director Laura Nelli
Producer Jann Jones