Gluten-Free Cheerios  Phil Zietlow

Working together with agency Zeus Jones, we helped Cheerios launch Gluten-Free Cheerios. This film that tells the story of General Mills R&D legend Phil Zietlow and his 50+ years working on the Cheerios brand. When his daughter-in-law was diagnosed as Celiac (gluten intolerance), he faced the greatest challenge of his career: how to take Cheerios gluten-free. 

Production Company
Rikshaw Films

Director Dominic Howes
Cinematographer Joel Weber
Producer Jodi Nelson
Editor Joel Weber

Agency
Zeus Jones

Creative Director Rachel Hardcore
Producer Jason Santos