Working together with Zeus Jones, we helped Cheerios launch one of their most important new products in years: Gluten-Free Cheerios. We created a short documentary that tells the story of R&D legend, Phil Zietlow and his 50+ years working on the Cheerios brand. When his daughter-in-law was diagnosed as Celiac (gluten intolerant), he faced the greatest challenge of his career: how to take Cheerios gluten-free. Watch the doc to learn more about this great story. 

Creative Director - Rachel Hardacre
Directors - Dominic Howes & Joel Weber
Camera - Joel Weber
Editor - Joel Weber
Writer - Dominic Howes